Mobile Consumers Are Valuable Ones
In a recent study conducted by Monetale, it was revealed that nearly 20% of consumers have made an online purchase with a mobile device. That’s a fairly large segment of traffic, and it is bound to increase as just within the last year, tablet shopping traffic has grown 161% and smartphone traffic continued to climb by 119%. These current mobile trends make it imperative that your eCommerce website is mobile-optimized and you are deploying mobile-friendly marketing strategies.
Here are some key takeaways about US-based mobile customers and how much they are spending:
- Smart phone shoppers, on average, spend $97.82 per order
- Tablet shoppers, on average, spend $96.84 per order
- Desktop shoppers, on average, spend $91.76 per order
This data shows that smart phone shoppers spend the most amount of money per order, followed by tablets and lastly, desktop shoppers.
But how often do they buy?
- Smart phone shoppers convert to a sale on average at 1.01%
- Tablet shoppers make a purchase 3.12% of the time
- Desktop buyers has the highest conversion rate at 3.28% of the time
So, although smart phone shoppers spend the most per order on average, they are the least likely to visit your site and make a purchase. Tablet and desktop shoppers are nearly identical and have the greatest conversion rates.
So, do I optimize my website for smartphones, tablets or desktops?
The answer is, all three. Everyone has a website designed for desktop use, so chances are you need to check your analytics, see where your customers are coming from and see if a mobile site makes sense for you. If it does, it is recommended having separate, mobile-optimized sites for smartphones and for tablets since the shopping experiences varies greatly on these devices.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.