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IT Purchasing Goes Social on LinkedIn

it-purchasingIn a recent LinkedIn study of nearly 1,200 global IT decision-makers conducted by Forrester Research, it was determined that nearly three-quarters of tech buyers engage with IT vendors on social networks as part of their initial decision making process.

This report entitled. “IT Purchasing Goes Social” shows that within the technological sector that the decision making process is becoming more and more of an interactive process and IT departments are becoming more involved.

The survey points out that:

  • 85% of IT decision-makers use at least one social network for business purposes (85% of which use LinkedIn, followed my microblogs and personal social networks)
  • 73% have engaged with a vendor on a social network
  • 54% of tech buyers said they are influenced by social media
  • 58% of respondents say they use social networks for business purposes and are learning from trustworthy peers

IT decision-makers are developing a trusted presence on the most relevant business channels and communicating during their entire purchasing process. They are also 3x more connected, 4x more likely to follow tech companies on LinkedIn and 40% more likely to use LinkedIn today in comparison to the average professional, placing them towards the top of active LinkedIn users.

For more information on LinkedIn and how to leverage business social networks to gain an advantage of your competition, contact KEO Marketing today.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.