KEO Marketing

Be in the Know.

Despite Privacy Concerns, Smartphones Users Still Use Location-Based Apps

Smartphones do more than connect us. They allow us to find businesses, surf the web, play games, check into our favorite places and much more. Smartphones know who we call, our calendar shows when and where we will be somewhere and GPS can show where we are headed.

Although smartphone usage is relatively harmless so as long as you keep your phone password protected, many people still have privacy concerns regarding these devices because of the data being collected within the phone itself.  Many apps use GPS to tailor your interaction with them and some even turn on the phone’s microphone to listen to background noise for specific sounds – all in the name of mobile advertising.

Despite these concerns, smartphone usage continues to climb, with nearly half of all American adults ditching the old flip phone for a smartphone and 74% of users use location-based apps such as Yelp, Foursquare and Facebook Places.

This infographic compiled by, Pew Research Center and the Wall Street Journal shows just how much personal information our smartphones know about us.


For more information on smartphone usage and mobile marketing, contact KEO Marketing today.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.