Providing unique differentiation and focus to business-to-business (B2B) technology industry leaders seeking to increase leads and sales, KEO Marketing (https://keomarketing.com/) today unveiled its B2B Marketing Success Formula™. By taking a strategic approach to identifying gaps in marketing strategies, the Formula results in a system for success that maximizes stretched marketing budgets and significantly increases return on investment.
Social network giant, Facebook has a different business model than they did when they first went live in 2004. Now, with shareholders and investors to please, Facebook is pinning much of their own business focus on the businesses that use Facebook to connect with their own customers via Facebook Pages.
Traditional print advertising has been on the decline for some time now as newspapers, magazines, direct mail, outdoor advertising and other “old school” advertising outlets are traded in for online ads.
The mobile phenomenon only continues to grow and yet many marketers and organizations largely ignore mobile marketing when it comes to B2B marketing. B2B organizations can benefit just as much, if not more, than their B2C counterparts when it comes to mobile marketing and mobile search.