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Be in the Know.

Should You Never ask a Question on Social Networks?

Just about anyone who uses a social network to connect with fans, followers or clients wonders what the best type of update is, when is the best time to post and how long their update should be, among other questions.

LinkedIn users wonder if it is best to ask or answer a question about their industry. Companies leveraging Facebook to connect with customers wonder if they are being too personal and Twitter users count each character in their tweet like it is the last one they have.

Luckily, research company Compendium conducted a survey to answer these exact questions by asking more than 200 companies to see how to increase engagement on each social network. It is important to remember that each company will be different in terms of their optimum content, but companies within the same industry largely see the same results. It also depends on what network you are using.

For instance, if you’re a B2C organization, Monday and Wednesday are best on Twitter, and LinkedIn is better on Mondays. But if you are a B2B organization, post to LinkedIn on Sunday, and to Twitter on Wednesday.

So, what about asking questions on LinkedIn? That was the one thing both B2B and B2C organizations had in common.

Question marks significantly reduce clickthrough on posts aimed at both consumers and business clients. Posts with question marks get between 25 and 52 percent fewer clicks than other posts.

Surprised? Don’t be, there’s a lot more interesting facts from the survey in the infographic below.


For more information on social media marketing, continue to read the KEO Blog or contact KEO Marketing today.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.