Not Into Photography? Give Instagram Another Look
For the first time in its history, Instagram surpassed mega-network Twitter in average daily mobile visitors throughout August. This important milestone shows that more people are becoming engaged on social networks and most importantly, doing so on their mobile devices.
Since Instagram was acquired by Facebook six months ago, Instagram’s average daily mobile visitors jumped from 886,000 to 7.3 million, a 724% gain. Twitter also saw gains, but they were less dramatic and steadier — as you’d expect from a much older and more established social network. Twitter went from 5.5 million average daily mobile visitors to about 6.9 million, a 24% increase.
This is also yet another indicator that more and more people are using their mobile devices to connect, share and engage with other people and companies on social networks. Think big corporations aren’t using Instagram? Think again.
A recent study by social data & reporting company SimplyMeasured, shows that Instagram adoption is a growing trend. Of the top 100 brands, 40% are now on Instagram. The largest social sites that brands adopt are Facebook & Twitter with 98% and 94% adoption respectively. Google+ is third, with 64% of brands participating.
Of the top 100 brands 26% post 1 or more photos on Instagram a week, 17% have over 10,000 followers, 14% have 20,000 followers and 8% have over 100,000 followers and only 32% of Instagram photos are shared to Twitter or Facebook.