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Top 5 Landing Page Metrics B2B Marketers Should Know

There is a nearly endless array of services and products that will provide you detailed, analytical  data, charts and graphs on your website’s performance and even more so for your targeted landing pages. This leaves many B2B marketers, agencies and organizations confused on which metrics they should follow and which ones truly matter to their business.

In this infographic created by Ion Interactive, the top 5 most important landing page metrics are outlined when looking at the performance of your landing pages and best practices.

You should stick to these five KPI’s (Key Performance Indicator) when using landing pages as part of a PPC ad or display ad campaign, e-mail marketing or mobile advertising.

landing-page-infographicContact KEO Marketing for additional information on landing pages or continue to read our blog.