Marketing Research Show Top 2012 Email Trends
At KEO Marketing, we love to follow the latest in marketing research and email trends to see how we need to strategize our client’s marketing plans. It’s a full time job just keeping tabs on what is changing and how it is going to impact our client’s overall marketing strategy. E-mail marketing has seen a lot of development in the past year, despite how unchanged it may seem.
Marketing Sherpa, a professional marketing research company asked CMOs the following question in February 2012:
“What new developments will most affect your email marketing program in the next 12 months?”
Their answer? CMOs see social media and mobile most affecting email programs in the future. The opportunity to harness the power of social media to amplify awareness, spread content, and add new subscribers is exciting.
It looks like the CMOs were correct as social media and mobile both continue to pick up steam and impact e-mail marketing. How have you changed your e-mail marketing to implement these new trends this year?
For more information on B2B marketing trends and e-mail marketing, contact KEO Marketing today.