KEO Marketing

Be in the Know.

Drip Campaign & Lead Nurturing Best Practices

If internet marketers, sales-based organizations and plumbers all have one thing in common, it is that none of them like to have leaks in their pipelines. It causes headaches, creates an urgent need to find and patch the leak and hope everything flows seamlessly so that you can continue on with your business.

Sales pipelines need to have as few leaks as possible, which can be beneficial to lead nurturing and moving sales leads down the pipeline to a successfully closed deal. Drip marketing campaigns is the tool needed to accomplish this task and has become increasingly popular with lead nurturing and sales automation campaigns. Drip campaigns are automated processes that send a set of messages or content to sales leads at the right moment to move them through the sales cycle.

Engaging in a drip campaign allows you to reach out to prospective clients at just the right time and deliver them relevant information depending on what stage they are within the sales cycle in hopes to move them on to the next stage. This frees up sales staff and marketing resources, without sacrificing your prospects attention.

Take a look at this infographic below provided by Pardot and take a deeper look into drip marketing. How can drip campaigns work for your organization?


For more information on lead nurturing and drip marketing campaigns, contact KEO Marketing today.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.