KEO Marketing President, Sheila Kloefkorn, to Conduct Inbound Business-to-Business Marketing Session at Upcoming Arizona Technology Council Event
KEO Marketing Inc., announces President Sheila Kloefkorn will present at the upcoming “Council Connect” event hosted by the Arizona Technology Council on September 19, 2012. Ms. Kloefkorn will conduct an inbound Business-to-Business Marketing session to highlight how buyers have changed and how companies can get prospects to seek them out. The event will be held from 11:30 a.m. to 1:30 p.m. at Seasons 52 located at the Biltmore Fashion Park, 2502 East Camelback Road in Phoenix.
Specific topics Ms. Kloefkorn will cover involve changing buyer behavior. New technology causes buyers to make purchases differently. Therefore, today’s successful companies aren’t using cold calling techniques. Instead, prospects are seeking out companies to fulfill their requirements. This type of marketing is called “inbound marketing” and is the most efficient and economical method of marketing currently available.
Session attendees can expect to learn how top technology companies are leveraging inbound B2B marketing. These strategies include mobile marketing, search marketing and search engine optimization, social media and other forms of online marketing to drive leads and expand business. In addition, attendees will receive tangible, hands-on strategies to improve lead generation, lead nurturing and sales.
Ms. Kloefkorn is the founder and president of KEO Marketing based in Phoenix, Arizona. She is responsible for developing comprehensive marketing solutions for businesses of all sizes across the United States and more than 100 countries around the world. Some of the companies Ms. Kloefkorn has provided strategy for include General Motors, Avnet, Honeywell, FedEx, CyrusOne, Isola, OneNeck and many more.
Prior to founding KEO Marketing in 2000, she was vice president of a New York based agency which helped Fortune 1000 clients achieve success through all forms of traditional and online marketing. Ms. Kloefkorn has also held senior positions with iCrossing, a leading search and digital marketing agency, served as president of the Phoenix Chapter of the American Marketing Association and was the founding co-chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ). She is a past president of the Phoenix Chapter of the Business Marketing Association and a frequent local and national speaker on a wide variety of marketing topics.
“With the world, and especially technology, changing at lightning speed, marketers have to work extra hard to keep up,” said Sheila Kloefkorn, president, KEO Marketing. “These changes have also caused buyers to act differently.
“Prospects are no longer waiting for salespeople to contact them” continued Ms. Kloefkorn. “Instead, they’re actively looking for products and services to meet their needs. The goal of inbound marketing is to be easily found by these prospects.”
The Council Connect series is the signature luncheon of the Arizona Technology Council and is held on the third Wednesday. The goal of the sessions is to present hot-button issues to the local business and technology community. Open to both Arizona Technology Council members and non-members, the Council Connect series expects to gather over 75 technologists and business professionals every month.
Attendees are requested to register in advance. The cost for this event is $35.00 for Arizona Technology Council members and $55.00 for non-members. Lunch will be provided to attendees.
For more event information, visit the Arizona Tech Council website.