Is Increasing Overall Conversation Rates Your SEO Priority?
Search engine optimization (SEO) has come a long way in the past decade. Website optimization metrics have evolved from brand awareness to hard data such as sales and conversion rates. Advanced strategists even look at a site’s marketing funnel and determine where the leaks are what can be better optimized to increase conversions. But, is optimizing and increasing the overall conversion rate of a website a top SEO priority?
Over 80% of marketers say, “Yes!” From a Marketing Sherpa survey conducted earlier this year, 83% of marketers consider increasing overall conversion as the dominant priority for their website optimization programs. 78% of B2B organizations agreed it was their primary focus while 88% of B2C organizations agreed; a number not surprising since B2C companies market directly to the decision maker.
The respondents also consider learning about customer motivations and addressing the marketing funnel, as “very important,” with 64% and 58% of marketers focused on those goals. More tactical goals, including vetting phrasing and page elements, are also at the forefront, with 62% of respondents saying these were “very important” prioritization goals.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.