Is Increasing Overall Conversation Rates Your SEO Priority?
Search engine optimization (SEO) has come a long way in the past decade. Website optimization metrics have evolved from brand awareness to hard data such as sales and conversion rates. Advanced strategists even look at a site’s marketing funnel and determine where the leaks are what can be better optimized to increase conversions. But, is optimizing and increasing the overall conversion rate of a website a top SEO priority?
Over 80% of marketers say, “Yes!” From a Marketing Sherpa survey conducted earlier this year, 83% of marketers consider increasing overall conversion as the dominant priority for their website optimization programs. 78% of B2B organizations agreed it was their primary focus while 88% of B2C organizations agreed; a number not surprising since B2C companies market directly to the decision maker.
The respondents also consider learning about customer motivations and addressing the marketing funnel, as “very important,” with 64% and 58% of marketers focused on those goals. More tactical goals, including vetting phrasing and page elements, are also at the forefront, with 62% of respondents saying these were “very important” prioritization goals.