Instagram is for B2B Organizations Too
Move over pictures of cute kittens and fashionistas, B2B organizations are beginning to take over Instagram as part of the B2B marketing strategy. Instagram was already a hugely popular app, but since their Facebook buy-out their popularity has seen a growth model that resembles the shape of a hockey. As the Instagram user base continues to grow, Instagram is providing an increasingly diverse and active user base and plenty of opportunity for B2B organizations to engage with other professionals.
Instagram can and should be utilized as a B2B marketing platform and give your organization an edge in promoting your brand and lead generation. Instagram can be a strategic tool if your photos can appeal to the viewer’s emotions, create intimacy, engage consumers and ideally reach your (large) target audience. If you can follow those four rules of Instagram, your B2B organization can successfully leverage this latest craze in your B2B marketing campaign.