B2B Content Marketing Still Dominates Internet Marketing

Author Sheila Kloefkorn Published July 10, 2012

Content marketing is nothing new, but it is impressive to see that B2B content marketing is still the #1 way for businesses to promote their company, products and services. From small businesses to Fortune 500 organizations, these businesses are utilizing B2B content marketing strategies as part as their internet marketing strategy. Most importantly, their efforts are paying off.

A recent study completed by a local Internet Marketing Columbus Ohio company shows that 90% of B2B marketers engage in some form of content marketing, whether they realize it or not and 60% of B2B marketers plan to spend more on content marketing within the next year. The main goals of content marketing typically are increasing brand awareness, customer acquisition and brand awareness, lead generation and customer retention or loyalty.

Businesses are investing in high-quality content to be distributed among their corporate blogs, social media networks and shared among fans in order to build relationships around their brand. The below infographic shows some interesting insights about B2B content marketing and provides insight to just how many businesses are leveraging the power of great content marketing and are embracing content marketing strategies to achieve their goals.

For more information on B2B content marketing strategies, contact KEO Marketing today.

About Sheila Kloefkorn
With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.