B2B Content Marketing Still Dominates Internet Marketing
Content marketing is nothing new, but it is impressive to see that B2B content marketing is still the #1 way for businesses to promote their company, products and services. From small businesses to Fortune 500 organizations, these businesses are utilizing B2B content marketing strategies as part as their internet marketing strategy. Most importantly, their efforts are paying off.
A recent study completed by a local Internet Marketing Columbus Ohio company shows that 90% of B2B marketers engage in some form of content marketing, whether they realize it or not and 60% of B2B marketers plan to spend more on content marketing within the next year. The main goals of content marketing typically are increasing brand awareness, customer acquisition and brand awareness, lead generation and customer retention or loyalty.
Businesses are investing in high-quality content to be distributed among their corporate blogs, social media networks and shared among fans in order to build relationships around their brand. The below infographic shows some interesting insights about B2B content marketing and provides insight to just how many businesses are leveraging the power of great content marketing and are embracing content marketing strategies to achieve their goals.