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Google Shopping Feeds Changes, Google Shopping to Replace Google Product Search

google-shoppingAs if Google wasn’t changing enough of its services or making major algorithm changes recently, Google has decided to turn its shopping feed platform into a paid service that will be named Google Shopping. This is the first time that Google is doing away with a service that listed companies for free in exchange for a paid-only model.

Google claims that this change with enrich their shopping service and explained that, “This is about delivering the best answers for people searching for products and helping connect merchants with the right customers,” said Sameer Samat, Vice President of Product Management for Google Shopping.

You can expect the shopping feed change to rollout in the US over the next couple months and finish in the fall, just in time for holiday shopping. The service will continue to expand internationally in 2013. You may start to see various other Google Experiments related to shopping as they try out new Product Listing Ads (PLAs) to show more images, specials deals from merchants and provide more relevant results.

Product Listing Ads as a product will be phased out when Google Shopping takes over, but Google says using the PLA system now is the best way for merchants to prepare for the Google Shopping change. That’s why Google is offering two incentives to get merchants going with them now, if they’re not already:

  • All merchants that create Product Listings Ads by August 15 will receive 10% credit for their total PLA spend through the end of the year
  • Existing Google Product Search merchants will get a $100 AdWords credit if they fill out a form before August 15, 2012.

Google provides more details about this and the forthcoming transition here. For more information about shopping feeds or search engine marketing, contact KEO Marketing today.

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