Facebook lends a hand to SMBs, Improves Facebook Marketing
Facebook has recently introduced post scheduling in an effort to improve Facebook marketing for SMBs and lend a hand to small business owners who are lagging behind in leveraging Facebook as a way for them to connect with their target market. Many small business owners whose marketing budget doesn’t include someone in the Facebook marketing area are at a major disadvantage when it comes to relying on someone to post content, engage with visitors and decipher Facebook’s Insight data.
This addition is welcomed with open arms and is a big deal to the small business owner as this new service is also available to them for free and is fairly simple to use. Utilizing post scheduling won’t save a small business or turn around a social media marketing strategy, but it does allow them to organize better and allows for better time management, encouraging better interaction and visibility.
There are five Facebook administrator roles a Facebook Page owner can assign to an admin, to allow the small business owner to remain in control over their Facebook presence.
Facebook Administrator Roles:
1. Manager. The manager has full control of the page from creating posts & ads, editing the page & apps, commenting, deleting comments, sending messages and viewing Facebook insights.
2. Content Creator. The content creator is one step away from the manager and has a lot of authority however; it cannot manage the admin roles.
3. Moderator. The moderator can send messages, respond to messages and delete comments. They are unable to create new posts.
4. Advertiser. The advertiser can create paid ads and view insights.
5. Insights Analyst. The insights analyst can review and analyze the data only. This is the lowest of authority but it is one of the most important. You can create content and ads all day but if no one is deciphering the data, a lot is being lost.
It is important to remember that scheduling posts does not put your Facebook marketing plan on autopilot and is not a human replacement. Replying to messages, comments and interacting with visitors still requires a human input and is not something you can overlook.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.