KEO Marketing

Be in the Know.

Link Building Evolves, Google Penalizes Unnatural Links

Just recently, Google started warning webmasters about unnatural link building activity. Google has known about websites that participate in link networks, buy high PageRank backlinks and participate in spam link building but never notified the webmasters that Google was on to them.

Luckily, no one at KEO received the dreaded “unnatural” links message from Google, but here is what the Google Search Quality Team has been sending out to webmasters engaging in spam link building.


Eric Ward of Search Engine Watch has chimed in on how this can change link building campaigns and what its effect is on search engine rank changes. Ward has seven key occurrences that can explain why your website drooped in search engine rankings.

  1. Competitor sites gained additional legitimate high PageRank links
  2. Google changed their search algorithms
  3. High PageRank sites you had backlinks from shut down
  4. A competitor is cheating and now outranks you
  5. Google devalued pages linking to your site
  6. You were caught cheating
  7. A competitor attacked your site using a negative SEO campaign

A small drop in rankings if often nothing to worry about, but if you received a warning message from Google or if you have been knowingly participating in spammy link building processes, it’s time to change your strategy.

Contact KEO Marketing today to find out how we can return your website back to a naturally high search engine rank using SEO link building and bring in more qualified traffic.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.