Bing Checkmates Google, Takes Social Search to Next Level
Microsoft announced last week a redesign of its Bing search engine that will heavily integrate social search into its traditional natural search results. Microsoft has partnered with social networks Facebook, Twitter, Google+ and continues to talk with other networks in a move that reinforces how important social media marketing has become to people and search engines.
Microsoft’s redesign of Bing splits the current search results page into three columns. The first column will feature the traditional natural search links that we are all familiar with. The middle column, dubbed “snapshot,” includes instant information to aid visitors to complete specific tasks. For example, a person searching the title of a movie can watch the official movie trailer for the film and be able to purchase movie tickets at their local theater, all without leaving the Bing search page.
The third column is where it starts to get social. This column will incorporate relevant posts from a searcher’s social networks from Facebook, Twitter and Google+, similar to Google’s Search plus your World, but Bing takes it a step further. If a person is searching for activities to do in the Phoenix area, the searcher could see a blogger’s posts about activities in the city or the searcher can even use Bing to post directly into Facebook asking his network for recommendations.
Bing hasen’t rolled out these cool new features yet, but expects to in the new few days. You can sign up for Bing’s Search Goes Social newsletter and be one of the first to try the new Bing when it becomes available.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.