Is Your Website Mobile Optimized? Study Shows There’s a 90% Chance it’s Not
In a recent study by the Mongoose Metrics Data Series, 91% of the 1 million websites that were viewed in the study did not have a mobile optimized version of the website enabled, showing that only apx. 9% of websites are ready for mobile viewers. This is up from the apx. 4.8% in December 2010 and still a long way off.
Mobile optimized websites matter for a variety of reasons. When a visitor views your website from a mobile device, whether it is a smartphone or a tablet, they are expecting a mobile optimized experience. This means fast page load times, simplified navigation and content, and an overall positive viewing experience. The majority of visitors will immediately leave the site if is not optimized for mobile use and 40% would then visit a competitor site after a poor mobile experience on your website. Obviously, that’s not good for business.
Even more interesting is that 81% of users prefer mobile optimized sites over apps for researching prices, 79% prefer mobile sites for product reviews and 63% prefer mobile sites to make purchases. It is clear by now that visitors are not only using mobile devices to visit your website, but they are also using it to make buying decisions and purchases.
When you plan your internet marketing strategy for the rest of the year, make sure you ask yourself if your website is ready to capture mobile traffic or if your website will be sending your customers to your competitors.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.