The Big 4 SEO Changes You Might Have Recently Missed
It can be tiresome to stay up on search engine optimization (SEO) algorithm changes, and even more so to understand how to keep your website on the first page of Google if that first page is always a moving target. Below are the four most recent SEO changes that you may have missed and are definitely the ones you need to know about to stay on top of the SEO world.
- Google’s “freshness” update impacted 35% of all search results by weighing recent content at the top of search results. Many result pages now mimic a chronological timeline, which should encourage businesses to dust off their corporate blog, write more frequently and post their own press releases on a news page on their website. When was the last time your website was “refreshed?”
- Google and Bing cater to the Mobile and Local Search – Even when you search for “Italian restaurant” without a location, Google and Bing will serve up local search results nearest to you based upon where they think you live. This reiterates the importance of local search optimization and keeping their information accurate across all local directories and websites.
- Local Search with Siri – Apple’s “Siri” technology that launched with the iPhone 4S allows users to verbally ask questions, give commands and search for businesses. Siri doesn’t serve up organic results, but relies on local profiles and mobile content. Again, making it even more important to have those local profiles optimized for local search and also making sure your company’s website is mobile optimized and friendly.
- Social Media & SEO Marriage – Google also introduced “Search plus Your World” which personalizes search results based off of organic results and the Google+ social network. For businesses, this means that being involved and highly active on social networks such as Facebook, Twitter, LinkedIn and Google+ should be a mandatory piece of your SEO and internet marketing campaigns. Social media pages should also be optimized for your top keywords just as your business’s website is.
Implementing organic search strategies in your internet marketing plan is a must. Even though the endless changes can seem overwhelming and tedious, there is some good that comes with change – your competitors are probably struggling to keep up even more than you are and new algorithms give businesses a chance to rank for keywords that they didn’t before.
For additional information on recent SEO news, continue reading our blog or contact KEO Marketing today.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.