Top Four Tools for Video Marketing Research
Marketers often use in-depth keyword research to optimize websites and blogs, but what about for online video marketing? More online Americans are using video sharing sites and they are doing so more frequently; searching for everything from laughing baby videos to product reviews. As of May 2011, 71% of online adults reported watching videos on a video sharing site such as YouTube or Vimeo, with YouTube drawing nearly 40% of all online video visits – putting it right behind Google as the second largest search engine.
For those of you joining in on the expanding online video marketing segment, researching keywords relevant to your audience will provide you with inventive ways to manage your video marketing campaigns and learn about the people viewing your videos. There are four detailed tools you can use, including:
1. YouTube Suggest
Similar to Google Suggest, this search function tool displays popular search queries.
2. YouTube Keyword Tool
Find the most common descriptive words and phrases or demographic information.
3. Comment Search
Search recent comments for targeted search terms and find better context to keywords.
4. YouTube Insights for Audience
Find how large your target audience is on YouTube and what videos they enjoy watching.