KEO Marketing

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Optimizing Your Website for Mobile and Tablet Devices

Have you optimized your website for mobile and tablet devices yet? It’s no secret that mobile search has increased significantly over the past few years and it is predicted that mobile usage will overtake desktop by the end of next year. Having your website optimized for mobile viewers is critical to your business, not only to give your viewers an easily viewable website, but to also to avoid your brand being perceived as “ignorant” for not being optimized for mobile use.

It is important to make content visually appealing, reducing image sizes, using simple fonts and making sure there isn’t any Flash on your site. If your website is built on WordPress, installing a mobile optimized plug-in can sometimes do the trick. If not, you’ll have to contact a developer to make your website mobile-friendly.

How can you tell if your website looks as good on a mobile device as it does on a desktop? You can use the W3C mobile OK Checker or test it on as many mobile devices you can get your hands on. Remember, some people don’t have smartphones so the site needs to look good on everything from a Nokia to an iPad.

Having a mobile version of your website also maximizes its seachability and Google’s bots indexes both your mobile site and regular version as one. If you run an ecommerce website, consider developing an app for the best buying experience for your customers. It’ll keep your customers focused on your products and will provide the easiest shopping experience.

Devices might be getting smaller, but search opportunities and consumer-to-site connection is expanding. You now have indexing for mobile sites, instant purchasing and sharing, and individually developed apps that remove users from the browser and place them directly into a niche online store, keeping their attention focused on the most important goal: conversion.

Is your website mobile optimized? Contact KEO Marketing for a free site audit to see how we can help you get ready for the mobile revolution.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.