Google Search Share at 65%, Bing Closes Gap on Yahoo
Google’s search share in the United States through October 2011 hit slightly over 65%, up from September as Yahoo dipped and Bing gained on their search partner. Google consistently has hovered around the 65% search share mark for the past few years, one reason why they are being investigated by the Justice Department’s antitrust division.
Yahoo fell to 15.2% for October, a new all-time low for the once dominant search engine. Microsoft’s Bing, which powers Yahoo on the back end, climbed to 14.8%, up a hair from last month. At this pace, Bing should surpass Yahoo in search share in early 2012.
In the past couple months; Google has made a few improvements to make search results more personalized by tailoring to specific users’ preferences based on their previous searches by directing users to sign into their Google accounts. Just a few weeks ago Google also released the “Freshness” update to their search algorithm, once again changing search engine optimization, to bring the most recent and “fresh” content to the search results, to compete with some of the fresher content being provided from Facebook and Twitter.
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