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Google Search Share at 65%, Bing Closes Gap on Yahoo

Google’s search share in the United States through October 2011 hit slightly over 65%, up from September as Yahoo dipped and Bing gained on their search partner. Google consistently has hovered around the 65% search share mark for the past few years, one reason why they are being investigated by the Justice Department’s antitrust division.

Yahoo fell to 15.2% for October, a new all-time low for the once dominant search engine. Microsoft’s Bing, which powers Yahoo on the back end, climbed to 14.8%, up a hair from last month. At this pace, Bing should surpass Yahoo in search share in early 2012.

In the past couple months; Google has made a few improvements to make search results more personalized by tailoring to specific users’ preferences based on their previous searches by directing users to sign into their Google accounts. Just a few weeks ago Google also released the “Freshness” update to their search algorithm, once again changing search engine optimization, to bring the most recent and “fresh” content to the search results, to compete with some of the fresher content being provided from Facebook and Twitter.

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For more information on how search share can impact your website’s performance and search engine optimization, contact KEO Marketing or continue reading our blog.

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    About Sheila Kloefkorn
With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.

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