KEO Marketing

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Four Types of Timely Content for Google’s “Fresh” Update

Many organizations often overlook their content production strategy, and now more than ever it’s going to cost them. Keyword-focused content reigns king in SEO and Google now gives a major preference to the freshest content. A content creation strategy that supports digital marketing initiatives is critical. There are four major content types to create a steady stream of keyword rich content.

  1. Press Releases. Timely and newsworthy press releases should be keyword-optimized, posted on your website and distributed on newswire sites for maximum distribution.
  2. Marketing Automation Content. By leveraging landing pages you can create a SEO-friendly page that targets specific areas, customers and products.
  3. Social Media. Nearly all social media content contributes to your website’s SEO. Blog articles and white papers in particular are excellent ways to frequently bring new visitors to your website and maintain your site’s place on the first page of Google.
  4. User-Generated Content. Comments, reviews and feedback only reinforce optimized keywords and product descriptions. Encourage feedback on your website; add value to the customer experience and increase conversion and engagement.

It’s important to ensure that these content production channels are aligned with your SEO strategy. By integrating SEO best practices into these four content streams, you will be able to get the most return for your investment across all of these digital marketing activities.

Unsure how to incorporate these four content best practices? Contact KEO Marketing and we can show you how content marketing strategies can improve your SEO.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.