KEO Marketing

Be in the Know.

Building Website Authority with Social Media Marketing

Building website authority is nothing more than producing quality content for your readers, as determined by the major search engines. Search engines such as Google, Bing and Yahoo take into consideration the quantity of inbound links, the age of the domain (and for how long into the future you have it reserved), the time visitors spend on the site and a nearly endless number of other on and off-page SEO factors.

A major part of building website authority is using social media to influence social metrics and support the expert advice you already have on your website. Being an authority in your industry has its obvious

Participation is key in social media and simply scheduling tweets and status updates out a month in advance won’t do the trick, and savvy consumers will see right through – and ignore your messages. High engagement posts such as asking and answering industry-related questions, conversing with your followers and friends and sharing fresh content will keep your tweets re-tweeted and your status updates on the “most important” list. advantages and isn’t something you can fake. Being real, passionate and creative will engage your target audience and will help you create clever content to add to your website and social media channels.

Building your website’s authority is a journey, not a destination and by using social media combined with your link building and content strategies, it won’t be long until your website is the go-to authority.

social_media_marketing_businessFor additional information on website authority building and social media marketing, continue reading the KEO blog or contact us today. 


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.