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B2B Marketers Use Twitter, LinkedIn for Lead Generation

In a recent survey from marketing automation software provider Pardot, Twitter beats Facebook, LinkedIn, blogging and YouTube as the choice social network for B2B marketers. For lead generation, it’s LinkedIn that generates the most quality leads. Pardot found that 91% of B2B marketers use Twitter, but only about 15 percent were able to generate leads. For LinkedIn, usage was at 95% and lead generation more than doubled Twitter’s at 32 percent.

Check out this infographic that summarizes the Pardot survey on B2B Marketer’s lead generation efforts:


Interested in learning how social media can improve your lead generation efforts? Contact KEO Marketing today and find out how.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.