B2B Marketers Use Twitter, LinkedIn for Lead Generation
In a recent survey from marketing automation software provider Pardot, Twitter beats Facebook, LinkedIn, blogging and YouTube as the choice social network for B2B marketers. For lead generation, it’s LinkedIn that generates the most quality leads. Pardot found that 91% of B2B marketers use Twitter, but only about 15 percent were able to generate leads. For LinkedIn, usage was at 95% and lead generation more than doubled Twitter’s at 32 percent.
Check out this infographic that summarizes the Pardot survey on B2B Marketer’s lead generation efforts:
Interested in learning how social media can improve your lead generation efforts? Contact KEO Marketing today and find out how.