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Adobe Abandons Mobile Flash, Backs HTML5

Mobile web designers now must fully supports HTML5 as Adobe has confirmed that it is abandoning development of its Flash player plug-in for mobile web design and browsers. Referencing Apple’s rejection of Flash support on its iOS devices and Steve Job’s prediction that Adobe will soon cease flash development Adobe VP Danny Winokur stated,“HTML5 is now universally supported on major mobile devices, in some cases exclusively.”

This move signals a changing of hands to full support for HTML5 which is native support for video and combined with Javascript and CSS, developers can completely replace Flash while using fewer resources, save battery life and allows for better optimization on mobile devices. It’s a win-win.

The once dominant desktop platform now hangs its hat as Adobe announces that they are cutting 750 jobs as they completely abandon the project, a move Adobe is calling “corporate restructuring.”

For more information on how this change will affect your mobile website, contact KEO Marketing today.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.