KEO Marketing

Be in the Know.

Local Search Evolving

In today’s world nearly everything is constantly evolving and local search marketing is no different. Recent studies show that local search revenue in 2012 will topple $6.8 billion and is being driven by increased mobile usage, improved product integration and consumers demanding relevant, local content. It is no surprise that Google dominates the local search realm, with 59% of consumers stating they use Google every month to look for local business information and reviews.

Unfortunately, not all businesses are firing on all cylinders in local search optimization. The majority of businesses do not employ all available local search tactics and a shocking 21% of businesses fail to even list their phone number. Only 37% of businesses have claimed their local business listings on search engines, leaving a major gap open in their online marketing strategy.

Take a look at this informative infographic to see exactly how local search is evolving.

Contact KEO Marketing to find out how we can claim your place in the local online marketplace today and start sending new customers your way.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.