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Likes, +1s and SEO: Focus on Authority

In the past couple years, social signals such as Facebook Likes and Google’s +1s has had an increasing role in effecting SEO. If you aren’t familiar with social signals, they are simply a measure of personalization when a user selects content that they deem worthy enough to share with a Like or +1, essentially endorsing the content for all to see. This plays an important role in SEO, and the bottom line is the importance of focusing on your own authority to increase your ranking via social signals.

When you are looking for a new doctor or a babysitter, you probably ask a trusted source, such as a friend for a referral. Online, content recommended by friends and acquaintances is often more relevant than content from complete strangers.

Because of this, social signals can be a useful trigger to Google when determining the relevance of your page to a user’s query. In theory, +1s and Likes can cause results to be re-ranked, based on your friends giving an endorsement to valuable content.

From a pure SEO perspective, getting a handful of Likes and +1s won’t really have a huge impact. However, getting an authoritative person in your space to share your content will probably be a big win, and this is an excellent goal for your social media campaigns. The reward is increased visibility within your target audience, branding authority and website traffic.

For more information on implementing a social media campaign to your online marketing strategy, contact KEO Marketing today for a free site audit!


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.