Lead Generation: Digital Marketer Views on SEO, PPC & Social Media
What has the biggest impact on your lead generation goals? B2B and B2C companies vary when it comes to where to spend their marketing budget on SEO, PPC and social media. A new study from Webmarketing 123 found that overall, SEO gets the biggest budget for targeting consumers, followed by PPC and social media bringing up the rear. Check out this 2011 State of Digital Marketing Report!
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