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Lead Generation: Digital Marketer Views on SEO, PPC & Social Media

What has the biggest impact on your lead generation goals? B2B and B2C companies vary when it comes to where to spend their marketing budget on SEO, PPC and social media. A new study from Webmarketing 123 found that overall, SEO gets the biggest budget for targeting consumers, followed by PPC and social media bringing up the rear. Check out this 2011 State of Digital Marketing Report!


KEO Marketing specializes in B2B digital marketing and can help you find your target market online. Contact us today for a free site audit or more information on digital marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.