Bit.ly Launches Search Platform & Reputation Monitoring For Shortened Links
The internet’s most popular URL shortening service, Bit.ly, just announced that they are not only in the business of shortening over 80 million URLs per day (half of all shortened URLs), but they are now crawling and classifying each shortened link backed by their new social search platform.
The new social search powered reputation management function indexes sites that are the most popular, highly distributed sites that is searchable and viewable by users. For any given search query, Bit.ly will display the stories they predict will get the most attention within the next 24 hours and then use their own analytics to refine the predictions.
While most other social search platforms simply track “shares” or “likes”, Bit.ly has the ability to show the most “frequently clicked” results as well, which is the most valuable measure of engagement. Currently, Bit.ly plans to launch the social search platform for its enterprise users within the next two weeks.
For more information on URL shortening services and how to use them with your social media marketing strategy, contact KEO Marketing today!
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.