KEO Marketing

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The Eight SEO Elements Unaffected by Google’s Changing Algorithms – Part 2

Inbound Quality Links is the second of eight SEO elements unaffected by Google’s changing algorithms.  Inbound links come from external websites and point to your site.  Google interprets the linked content as pertinent to the subject matter.

Although it may seem like an easy thing to do, inbound linking presents some challenges.  First, you must create exceptional content.  Then, you need someone to think it’s worthy of referencing.  Because of this scenario, inbound quality links probably have the greatest effect on Google ranking.

Marketers can help create inbound quality links by creating distinctive and interesting content. In addition, you can build relationships with other marketers to promote your content.

Continue reading as we highlight each of the eight SEO elements, or contact KEO Marketing for more information.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.