KEO Marketing

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The Eight SEO Elements Unaffected by Google’s Changing Algorithms – Part 1

Basic On-Page SEO Rules is the first of eight SEO elements unaffected by Google’s changing algorithms.  As outlined in the Google Webmaster’s SEO Guide, basic keyword SEO rules are easy to use.  Because they simplify web crawling, Google intentionally makes these rules easy so people follow them.

If you want your pages to rank high regardless of algorithm changes, you should base optimization efforts on these rules.  For example, make sure you include your target keywords in appropriate places such as URLs, titles, meta tags, H1s and more.  You’ll want to figure out page ranking for each keyword and then use these keywords on these pages.

Continue reading the as we highlight each of the eight SEO elements, or contact KEO Marketing for more information.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.