KEO Marketing

Be in the Know.

Yahoo Traffic Stats Added to Bing Webmaster Tools

Last month, a merger occurred between Microsoft Webmaster Tools and Yahoo Site Explorer. That merger brought about changes to Bing Webmaster Tools, specifically the addition of Yahoo traffic statistics.

By combining traffic data from both Yahoo and Bing engines, impressions and clicks will both appear to increase. The data integration began on August 12 and took until August 16 to complete. For now, site owners will not yet be able to select individual engines to view data separately.

This transition could signal the end of Yahoo Site Explorer.

For more information about website analytics, contact KEO Marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.