KEO Marketing

Be in the Know.

Google Tests a New Sitelinks Format

Last week, Google began testing a new format to display sitelinks for several websites. This purpose of this change is to provide easier navigation for users when they search for a brand or product. Sitelinks are very useful for users and website owners alike, as they offer the option to navigate through the target website without even visiting it.

In the past, sitelinks have just been displayed as links under the main description, without a URL or summary associated with it. Now, though, the sitelinks are more robust. Check out this screenshot:

For more information about optimizing your website for Google, contact KEO Marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.