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Search Engine Optimization: Google Introduces Panda 2.2 Update

Google has recently confirmed that an update to the Panda filter has been approved and rolled out. The Panda 2.2 update appears to have been pushed out manually on June 16th with webmasters and search engine optimization practitioners experiencing a variety of results. Some SEO practitioners have broken out of the original Panda filter while other practitioners are being hit by the filter for the first time.

According to, the Panda 2.2 update targets a common search engine optimization practitioner and webmaster complaint related to the initial Panda update: sites that republish content often outrank the original source of the content. The Panda 2.2 update is just the latest algorithm update issued by Google in an effort to continue to provide users the most relevant content. Additionally, Google has stated they will continue to update and tweak the Panda algorithm in order to provide the best search engine results possible.

For more information about search engine optimization, contact KEO Marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.