KEO Marketing

Be in the Know.

Online Reputation Management Tips

Maintaining a positive online reputation is critical to ensuring the success of your business. This blog post will discuss why your online reputation matters and provide some online reputation management tips.

Monitor the Name of Your Company on Google Alerts and Twitter

Creating Google Alerts and monitoring your name on twitter will allow you to stay aware of what consumers and competitors are saying about you and your company.

Google Alerts allows you to automatically receive updates for specific words and phrases. You can create a Google Alert for your company name and main keywords and be automatically notified about what is being about your industry and your company online.

Even if you are not a fan of Twitter, you should still create an account and claim your company name. This will prevent someone else from claiming your name and will allow you to search for mentions of your company name or products. Creating an account will also allow you to respond to negative criticism you may receive on Twitter.

Write Optimized Blog Posts and Press Releases

It is important to have an active online presence if you wish to maintain a positive online reputation. If you search your company’s name on Google, Bing or any other search engine and find only a few results, it is time to take action.


Writing blog posts and press releases, which are optimized your business name or main keywords, will help you appear in search engine result pages and is a great way to widen your business’ reach.

Register for Industry Forums

Another way to maintain a positive online reputation is to participate in forums that are relevant to your business. This will allow you to stay abreast of industry trends as well as respond to criticism you or your company may be receiving on these forums.

Respond Professionally to Criticism

If you happen to find criticism of your business or products, it is important for your business’ reputation that you respond quickly and professionally. If the criticism is unwarranted, you can either contact the client directly or the site owners to have the criticism removed. However, if the criticism is justified, it is important to respond in a professional manner which will show other potential customers that you care about their satisfaction.


For more information about online reputation management, contact KEO Marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.