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Google +1 Analytics Provides Phoenix Web Development Firms with Richer Data

Phoenix web development firms can now install the new Google +1 button on their clients’ websites, but it is unclear how long they will have to wait before the expected Google +1 analytics are available. Google has stated they are working with launch partners to ensure this data is accurate before offering it on a wide basis.

According to, when Google +1 analytics is ready, it will report aggregate +1 data in four categories: Geography, Demographics, Content and Search Impact. Web developers will be able to use Google +1 analytics to learn where +1 activity is occurring and the age and gender of who is clicking +1 on their content when that information is available. Additionally +1 clicks will be reported on a URL-by-URL basis and web developers will be able to use analytics to see clicks, +1 impressions and click-thru rates.

Google +1 analytics will be available to web developers in up to three locations: Google Analytics, Google Webmaster Tools and Google AdWords. Google has not announced when these analytics will be launched but has stated this is the start of a new focus on offer more in-depth analytics around social activity.

For more information about Google +1 Analytics or our Phoenix web development, contact KEO Marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.