KEO Marketing

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Video Optimization Remains an Effective SEO Tactic

Video optimization is the process of optimizing a video so that search engines will display your video in relevant search results.  It isn’t just about posting a video and waiting for something to happen.  Video search engine optimization takes into consideration your audience, their needs and they way they search.

Getting your video ranked isn’t easy.  The way you brand, tag, title and link to your videos is crucial to the ranking of your content.  But that’s not all.  Targeted keywords provide a fundamental basis for video optimization and will help users find your video when they’re looking for it.  Providing useful and informative information about your products or services, such as a how-to video or step-by-step procedure offer your target audience an authoritative figure on a subject in which they have interest.  Allowing users to rate your video will show other users that your content is superior, and syndicating your videos keeps them interested.

Video optimization is also an excellent way for you to expose your brand to internet users in an effort to familiarize those who may not have heard of your company, your products or your services.  Websites like YouTube, MySpace and Facebook have gained widespread popularity by featuring the use of online videos for communicating, informing, entertaining and advertising.

Using video optimization and syndication to communicate with your target market will bring more traffic and act as a portal to other content, including your products or services, on your site.

KEO Marketing can help you create, optimize and syndicate videos that will engage your target audience with content that they can count on and share with their friends.  This form of viral marketing can help your business achieve higher standards in web traffic, sales and information technology.

For more information about video optimization, contact KEO Marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.