KEO Marketing

Be in the Know.

Social Networking Site, LinkedIn, Continues to Upgrade Services

LinkedIn, a popular social networking site, has recently implemented several upgrades that will change the way that visitors use the site. These upgrades include the introduction of LinkedIn today, a “Share” function and video functionality as well as changes to their third-tier connections and group message system.

LinkedIn Today
LinkedIn today allows users to acquire relevant news from their peers. This means that individuals will be kept up-to-date on the latest industry news without having to reference several different sources. LinkedIn will provide news sources from the usual big news and media sites as well as sites like TechCrunch and Mashable.

Share Function
The LinkedIn “Share” function makes LinkedIn a bit more like Facebook but geared towards professional individuals. Sharing an article with your LinkedIn network will result in a Network Update providing information about where to read and discuss this article.

The most recent version of LinkedIn also has video functionality, which allows users to add video and rich video sources to their profile.

Third-Tier Connections
LinkedIn has provided more privacy by only allowing users to invite third-tier connections or individuals they with no connections if they know their name.

Group Message Systems
LinkedIn has also changed their group messages system. Users can only send group messages to individuals in a specific group and no longer to individuals in search results. LinkedIn hopes this will reduce spam and allow users to concentrate on more important content.

For more information about social networking, contact KEO Marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.