KEO Marketing

Be in the Know.

Social Media Site, LinkedIn, Launches Social News Site

Social media site, LinkedIn, recently announced the launch of their new social news site, joining sites like Zite for the iPad or Flipboard among those representing social news 2.0.

This is a breakout product for LinkedIn and could become highly successful and increase levels of engagement and revenue. This is mainly due to the fact that many other personalized or social news platforms do not have the brand recognition of LinkedIn.

LinkedIn users can now follow blogs, publications and industry news and their connections and contacts will help determine what items are relevant and what items get surfaced.

Just as the creation of LinkedIn Groups as well as Twitter integration made LinkedIn more engaging and popular, social networking experts predict that this product may increase LinkedIn’s appeal and popularity and may even vault it into competition with sites like Facebook and Twitter.

For more information about social media or social networking trends, contact KEO Marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.