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SEO Tips For Website Redesign

This blog post will provide SEO tips that should help improve the immediate impact on search engine results for a new web site as well as avoid the reduction in search traffic after a web site redesign.

SEO Site Audit
It is important to build a site that is search engine friendly, which means a site with no search engine barriers. This is essential if you wish to rank well “organically in search engine results. The best time to ensure your web site is search engine friendly is during design.

If you already have a web site, consider performing some form of site review or an extensive audit on it. In a site audit, an SEO practitioner will examine your web site and attempt to identify problems with the site designs as well as other limitations that might hurt your search engine results.

Determine Important Keywords
It is very important to have an understanding of what keywords are important to your business and your web site during the design process. There are a number of tools you can use to determine what keywords are important to your business including keyword research tools, search engine advertising, web site analytics and reports and Google’s Webmaster Tools.

Implementing Important Keywords
Once you have determined what keywords are important to your site, there are numerous ways to use this data including optimizing pages for target keywords and developing relevant tags.

  • Optimizing Pages for Keywords: It makes sense to optimize a majority of your web sites pages during development. This way you will have the best chance to appear in search engine results pages when the site is launched.
  • Developing Relevant Tags: Use your most important keywords to develop tags on pages such as HTML Page Title tags as well as Meta Description tags for your pages. Again, optimizing these tags during development makes sense from an SEO perspective.

Additional SEO tips for redesigning your web site include: Designing reviews to develop a more friendly web site for search engines. Developing a well-thought out navigation and linking structure. Determining which pages are generating traffic to your site. Reviewing incoming links for quality. Finally, quality control your web site before launch to identify 404 and other errors.

For more SEO tips or other information about search engine optimization, contact KEO Marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.