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Google Boost & Local Search Engine Optimization

This blog post will discuss Google’s local search engine optimization tool Google Boost.

One of the most important things for small- and medium-sized business is to have a prominent online presence because this is where customers are. According to Google, research shows that 97% of people conduct research online before buying locally. If you have not already you should go to Google Places and claim your free business listing. Once you claim your listing, it will appear in Google and Google Maps search engine results pages. Claiming your local listing also allows you share information about your business such as photos, videos, hours of operation and more.

Since Google announced the availability of Google Boost, a new online advertising solution to help your business connect with local customers, business owners now have more online marketing options. According to Google, “Boost enables business owners to easily create online search ads from directly within their Google Places account.”

If you are a small- or medium-sized business looking for help with your local search engine optimization, contact KEO Marketing. We will develop and manage a local search engine optimization campaign that will help your website rank higher and bring incoming links to your site.  We will ensure that your pages are optimized for relevant keyword phrases that target your geographic location.  Ranking higher for key search terms in both local and organic search results will bring more qualified traffic to your site and grow your sales.

For more information about local search engine optimization, contact KEO Marketing.

Jenn McQuesten (225 Posts)

Jenn McQuesten is Director, Inbound Marketing for leading B2B marketing agency, KEO Marketing.

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