KEO Marketing

Be in the Know.

Facebook Offers New Ad Format

Facebook is now offering a new ad format called Sponsored Stories. This is the latest social networking social marketing trend and companies like Starbucks and Coca-Cola are among the first to implement this social marketing strategy.

Sponsored Stories takes friends’ actions, such as an action with a Facebook app or mobile check-in, and turns them into a promotion for the company. Sponsored Stories is “a way for marketers to sponsor activities that happen throughout the News Feed,” Facebook Product Marketing Lead Jim Squires told Mashable.

Squires also provided a hypothetical example of a store like Whole Foods, who wishes to increase its exposure, now having the ability to pay to have a percentage of Whole Foods check-ins featured in Sponsored Stories in the right-side column of a user’s Facebook page. Sponsored Stories would not show Whole Foods content directly but rather a user’s friends interactions with Whole Foods. “The advertiser is not controlling the message; it’s about actions,” Squires said.

For more information about social networking, contact KEO Marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.