E-Mail Marketing: Design Best Practices
There are two major types of emails: HTML and plain text e-mail. Individuals who commonly use E-mail will be familiar with both but this blog post will focus on HTML e-mails.
According to E-mail marketing experts, HTML e-mails should be sent in multipart/alternative MIME format; this includes a plain-text and an HTML version of the e-mail for clients who do not have HTML capabilities. This means individuals designing e-mails should consider an HTML and plain-text version. Fortunately, most e-mail service providers will create a plain text e-mail from your HTML version.
In many ways, designing HTML e-mails is similar to designing a Web page. They are written using CSS and HTML and are rendered using Web browsers. However, e-mail design can be difficult due to the large number of E-mail clients including: Gmail, Microsoft Outlook, Windows Mail, Yahoo Mail, Apple Mail and more. E-mail marketing experts advise designing your newsletter like a Web site designed for I.E. 5.5.
E-mail windows are typically smaller that Web browser windows. E-mail marketing experts advise keeping your e-mails between 500 px and 600 px in width or the use of a fluid layout.
Keep It Simple
Call to Action
E-mail marketing experts advise including sever clear calls to action in your. Be sure to define the goal of your e-mail and consider things such as: What is that you want the reader to do? Do you want them to visit your blog or an article? Do you want them to purchase an item? Do not assume your user will know what the point of the e-mail is; e-mail marketing experts advise treating each e-mail as a standalone landing page.
For more information about e-mail marketing, contact KEO Marketing.