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Online Marketing Phoenix: Link Building

Online linking and link building is an essential search engine optimization strategy.  If it’s done correctly, link building can give your site higher rankings in search engines and bring in more qualified traffic.  Incorrect link building can make your business disappear as search engines may reduce your rankings or eliminate your site from their indexes completely. An expert of online marketing in Phoenix can help your business build links

What is Link Building?
Link building, or link popularity, refers to the quantity and quality of incoming links that point to your website.  The more incoming links your site has and the higher the quality of those links, meaning that they come from highly ranked site, translate into higher rankings for your site.

Link building has become a crucial online marketing in Phoenix tactic as major search engines have changed their algorithms to make “off-page” SEO factors such as linking equally or more important than “on-page” SEO factors such as content, title, meta-data etc., as they relate to page rank.

The process of link building is one of the most difficult, tedious processes in online marketing in Phoenix and SEO.  Search engines will not recognize links that were created using “black hat” methods such as link farms and reciprocal link exchange programs, so a good linking strategy is essential to the success of your business.  A good link building strategy will target links from highly ranked sites that have the same interest or focus as your site.

What Can Online Linking Do for my Business?
KEO Marketing will develop and manage a strong and targeted link building program that will bring valuable incoming links to your site.  We will ensure that all of your pages are optimized for relevant keyword phrases and contain quality incoming links.  These qualified incoming links will increase your page rank, making your website rank higher in organic search results.  Ranking higher for key search terms in organic search results will bring more traffic to your site and grow your leads and sales.

For more information about online marketing in Phoenix, contact KEO Marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.