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Phoenix Search Engine Optimization Impact: Google Introduces Google Instant

Google has recently introduced its latest search enhancement has an impact on Phoenix search engine optimization: it shows results as you type. The goal of Google Instant is to increase search speed and provide instant feedback. The most obvious change is the speed at which you receive the correct content because you do not even have to complete typing the entire search phrase or press search. The instant feedback also improves search by helping users formulate a better search term. Users can now adapt their search on the fly until they find an exact match to what they want.

According to Google, Google Instant provides the following benefits:

Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.

Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.

Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.

For more information about Google Instant or Phoenix search engine optimization, contact KEO Marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.