One Domain Now Allowed to Dominate Google Search Results
Until very recently, Google would only show up to two search results from the same domain on a single result page. However, Google has recently confirmed what many have been seeing, where a single brand or domain dominates a Google search result page.
Google announced that this is not a bug or an anomaly but rather an intentional change to Google’s ranking algorithm. Google stated:
Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain.
We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page.
This is interesting because Google’s Peter Norvig is quoted as saying, “for the second one [search result], you don’t want something that’s almost the same as the first. You prefer some diversity, so there’s where minority views start coming in.” Google has clearly decided that a result from the same Web site can still be diverse even if there are ten results all from the same domain.
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