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Be in the Know.

Google Introduces Real-Time Search Page

Google recently introduced a standalone Web site for real-time searches that will pull blog posts, news stories as well as updates from social networks like Facebook, Twitter and Google Buzz.

Google integrated updates from social networks into its core search product last year, but Realtime Search will be a separate search site for individuals who only want social networking from sites like FriendFeed, MySpace, Facebook, Twitter and Buzz.

The service is now live and can be accessed by clicking the “Updates” button on the toolbar to the left of search pages or by visiting

A quick glance at Google’s Realtime Search displayed search results primarily from Twitter, with only one update from a different social networking site thrown in. This may make you ask, “What makes this different from a Twitter search?” The answer, Google has added a number of customization features including the ability to filter results by location. This is great for marketers and others who are interested what people are saying in a specific geographical area.

“So if you’re traveling to Los Angeles this summer, you can check out tweets from Angelenos to get ideas for activities happening right where you are,” stated Dylan Casey, a Google product manager.

Google has also added a “conversation view,” which allows you to view a complete Twitter conversation.

“Often a single tweet sparks a larger conversation of re-tweets and other replies, but to put it together you have to click through a bunch of links and figure it out yourself,” Casey wrote. “With the new ‘full conversation’ feature, you can browse the entire conversation in a single glance. We organize the tweets from oldest to newest and indent so you quickly see how the conversation developed.”

Realtime Search is available in 40 languages, though conversation views and geographic options are only available in English, Spanish, Japanese and Russian for now.

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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.