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SEO Phoenix: Google Caffeine Increases the Speed of Search Results

On June 8, 2010 Google announced that Google Caffeine was officially live. With Caffeine, Google’s new search index, Google claims that the speed of search results will increase by up to 50 percent. Quicker search results and faster indexing benefit both the users and the operators of the Web site but there are a number of things that Phoenix SEO (search engine optimization) experts should take into account in regards to their optimization efforts in order to keep up with Caffeine’s quicker pace.

  • Caffeine’s emphasis on speed will make page load times a larger factor than before. Google will be putting increased weight on page load time and pages that take a few seconds longer to load will now be more penalized than in the past. This will not only affect SEO experts but will also affect pay-per-click experts as well. Due to the fact that page load time also has an impact on quality scores in Adwords there will be more weight added to this factor than before Caffeine was implemented.
  • Google Caffeine also increases the importance of real-time web results. Social media sites like Facebook and Twitter must be implemented in an SEO Phoenix strategy. These social media sites will help Google Caffeine index content faster and ultimately create a more relevant search landscape.
  • Quality content and keyword relevancy is also more important to Google Caffeine. Google has preached this for years but with Caffeine’s new speed creating a distributing high quality content is more important to achieving high search engine ranks.

Both users and operators of Google will benefit from Caffeine and it real-time results. However, Web site owners must make sure they can keep up with Caffeine’s increased pace.

For more information about Phoenix SEO or search engine optimization, contact KEO Marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.