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Search Marketing Arizona: Google Finalizes Caffeine Update

Google recently announced that their Caffeine update is finally complete and the stats supplied by Google on this updates implications are pretty impressive. Google first announced the Caffeine update almost a year ago as a new way of indexing the massive amount of information that is posted on the Web each everyday and you cannot deny that Google has succeeded in getting this information to search results more quickly.

This is very beneficial for users. Updates to Web sites get indexed quicker and are available to be found in search engines more quickly. New sites get found more quickly. Real-time updates become a reality and Social media updates, such as Twitter posts, can be searched and found very quickly.

The following are some stats the Google released that puts it in perspective:

“Caffeine lets us index web pages on an enormous scale. In fact, every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.”

Caffeine also may affect search marketing in Arizona because it will be even more imperative that they are careful when creating and changing a Web site or its content. Search marketers can no longer rely on the delay of days or weeks before the changes are indexed and available for viewing. If you make any errors you may lose business if you make a bad first impression on a visitor. Searchers who see your site filled with errors many not come back and you will have lost the opportunity to interact with a potential client. Google has increased the strength of its commitment to relevant results as well as its commitment to weed out link farms and spam. Google Caffeine’s focus on relevancy is sure to change ranking results.

For more information about search marketing in Arizona, contact KEO Marketing.